Organic social in Google Analytics refers to the traffic that comes to your website from regular posts and profile links on social media platforms, such as Facebook or Twitter, that are not paid for. Google Analytics 4 breaks down social media traffic by organic and paid, and visits through regular posts and profile links will be categorized in the Organic Social channel. Organic social traffic can be analyzed in Google Analytics to identify which social media platforms are sending traffic to your site and which ones arent doing as well. To view the Organic Social channel in Google Analytics 4, navigate to Reports » Acquisition » Traffic Acquisition, and scroll down the page to find the table.