Organic social refers to the use of social media platforms to create and share content without paying for advertising or promotion. On the other hand, paid social refers to the use of social media advertising to reach a larger audience and promote content. Here are some details about organic social:

Positive:

• It can help build a community around a brand or product.
• It can increase brand awareness and engagement.
• It can be a cost-effective way to reach a target audience.

Negative:

• It can be time-consuming to create and manage content.
• It can be difficult to measure the impact of organic social on business goals.

Ingredients or materials are not relevant to the concept of organic social. However, in the context of product details, organic ingredients can be a selling point for some products, particularly in the food and beverage industry. For example, a tea product that includes organic ingredients may be associated with improved taste or healthfulness. Conversely, labels like "fair trade" or "environmentally friendly" can sometimes induce negative associations, such as poorer performance. In the skincare industry, ingredient keywords and phrases like "vegan," "natural," "organic," or "cruelty-free" can increase a brands visibility in social searches and highlight competitive advantages.