Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. OTT advertising offers advertisers the opportunity to reach specific audience segments viewing content on devices like smart TVs, computers, and mobile devices, providing detailed analytics for measuring effectiveness.

OTT advertising is a form of online advertising that takes place on video streaming services and devices, like YouTube, Hulu, or Amazon Fire TV stick. It allows media buyers to target precise audience segments and provides the advanced measurement capabilities that digital marketers have come to expect. OTT ads can be targeted based on age, gender, location, interests, purchasing history, and more.

OTT advertising is crucial for several reasons. It helps target ads accurately, adapts to privacy changes, makes ads more relevant and engaging, and ensures brand safety while offering top-tier inventory without fraud. One of the powerful components of OTT is that it offers multiple layers of audience targeting. Unlike traditional TV broadcasting, which has to cater to a broad audience, OTT services can target niche audiences. Through audience targeting, OTT ads can stretch your marketing budget further and dramatically reduce spend waste.

In summary, OTT advertising is a digital ad medium that delivers ads directly to viewers through streaming devices and services. It offers advanced targeting and measurement capabilities, allowing advertisers to reach specific audience segments and reduce spend waste.