An OTT (Over-the-Top) platform is a media service that delivers streaming content directly to viewers via the internet, bypassing traditional cable, broadcast, and satellite television platforms. OTT platforms offer a range of services, including video, audio, and messaging, and can be accessed on various devices such as mobile phones, smart TVs, computers, tablets, and gaming consoles. Examples of popular OTT platforms include Netflix, Amazon Prime, HBO Max, Disney+, Hulu, and YouTube for video streaming, Spotify for audio streaming, and WhatsApp, Telegram, Slack, and Signal for internet messaging. OTT platforms have transformed the way we consume media and entertainment, providing users with more control over the content they choose to purchase and watch. OTT advertising is also becoming increasingly important for mobile marketers, as it offers a new way to reach consumers with premium content and a superior experience.