Pantone is a company that created a standardized system for identifying and matching colors so they look the same across different materials and production processes. When people say “a Pantone color,” they usually mean a specific shade defined by the Pantone Matching System (PMS), which assigns each color a unique code used by designers, printers, and manufacturers worldwide. Pantone is also known for its color guides and for promoting trends like the annual “Color of the Year,” which influences fashion, product design, and interior design.