Pardot is a marketing automation solution that is an add-on to Salesforces core platform. It is primarily a business-to-business (B2B) marketing tool that helps marketers identify prospective customers that are most likely to convert. Pardot works by leveraging its intelligence to take note of other prospect actions that indicate engagement, such as content downloads, clicks on tracked third-party links, landing page activity, and form submissions for webinars or e-books. Some of the key features of Pardot include email automation, targeted email campaigns, lead management, tracking customer behaviors, creating digital marketing campaigns, web form management, website tracking, search engine optimization (SEO), social marketing, landing page marketing, creating reports to track performance, lead generation, personalization of landing page content for the current viewer, and analytics with marketing ROI tracking. Pardot is fully integrated into Salesforce, so it can converge many marketing and sales functions. Salesforce Pardot is a potent marketing automation platform created to assist companies in enhancing their sales and marketing initiatives.