what is picco in starbucks

what is picco in starbucks

1 year ago 39
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According to the search results, Picco is a new, smaller cup size introduced by Starbucks in India. The Picco cup size is 6 ounces, which is between the 3-ounce "demi" or "quad" size (which is used exclusively for espresso shots) and the 8-ounce "short" (which is only available for hot beverages). The Picco cups are only available for select hot beverages, including cappuccino, latte, filter coffee, masala chai, elaichi chai, and hot chocolate. The introduction of the Picco size is part of Starbucks strategy to appeal to a broader section of people in small towns in India, including those who want smaller and cheaper servings. Starbucks has also introduced new "Indian-inspired" tea offerings, which feature Indian spices and cardamom, and new milkshakes for its Indian market. The Picco-sized beverage is available at a lower price point of Rs 160. Starbucks has also offered promotions on the Picco-sized beverages, such as a grab any Picco-sized beverage for Rs 125 on September 23rd and 24th.

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