Political communication is the study and practice of how political messages are created, transmitted, and received, typically involving politicians, the media, and the public. It encompasses political campaigns, speeches, advertising, and the use of mass and digital media to influence public knowledge, beliefs, and actions on political matters

. It is an interdisciplinary field drawing from communication studies and political science, focusing on information flow, political influence, policy making, public opinion, and the role of media including social media and propaganda

. Political communication is strategic and often persuasive, aiming to shape political identities, build trust, set agendas, and manage public perception

. Key aspects include:

• The interactive process among political leaders, media, and citizens.
• The crafting of meaningful narratives to inform, persuade, and mobilize the public.
• The use of traditional and new media channels to reach diverse audiences.
• The impact on democracy by influencing political knowledge, opinions, and participation.
• The study of media coverage, campaign strategies, political rhetoric, and the mediatization of politics

In essence, political communication is essential for democratic governance as it connects political actors with citizens, shapes public discourse, and influences political outcomes