Amazon PPC stands for Amazon Pay-per-Click advertising, which is part of Amazons internal advertising system. It is the advertising platform Amazon makes available to its third-party sellers, allowing them to create ad campaigns for their products and then charges them each time a potential customer clicks and views their ad. Amazon PPC is a highly effective marketing technique that three out of four Amazon sellers of all types and sizes utilize. Amazon PPC ads provide a powerful means to generate sales for your online store through a click-through basis. The unique advantage of Amazon PPC is that you only pay when a customer clicks on your ad. The three types of Amazon PPC campaigns are Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads. Amazon PPC costs will vary for each seller depending on how many ad campaigns they are running, and how many keywords they are targeting. You should expect to pay anywhere from $0.15 – $6 per click, depending on how competitive your product category is.