The full form of PR is Public Relations. Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception of the entity. PR involves sharing information with the public using platforms that do not require a payment, such as social media or through press releases shared with magazines and newspapers. PR professionals package information and disseminate it in the hopes that it will be organically shared. PR is different from advertising or marketing as it’s often meant to look organic and may not necessarily try to promote a product or service. PR is essential to any companys success, especially when shares in the company are publicly traded and the value of a share depends on the publics confidence in a company or brand. PR specialists also play a role in advising management on the best policy decisions or actions to take and conducting programs, such as fundraising or networking events, to help the organization maintain a beneficial relationship with the public.