Prime Day October 2023 is an event created by Amazon that took place on October 10-11, 2023. It is also known as Prime Big Deal Days, which is essentially the sequel to Amazons Prime Day that happened in July 2023. During this event, Amazon offered steep discounts on a wide selection of products, making it a great time to get ahead on holiday shopping. Prime members could expect new deals every five minutes on the website during select periods on a variety of products. The event started on Tuesday, October 10 at 3 a.m. ET and ended on Wednesday, Oct. 11. Many other retailers also offered their own sales and discounts during this time.