Prime Big Deal Days is a 48-hour shopping event exclusively for Amazon Prime members that offers deep discounts on seasonal deals from various brands. The event takes place in 19 countries around the world, including the US, the UK, Canada, France, Germany, Italy, and Spain, among others. The event kicks off on October 10 and runs through October 11, 2023, except for Japan, where it will take place on October 14-15. During the event, Prime members can access deals across categories like fashion, home, beauty, and more.

To prepare for the event, Amazon suggests requesting access to doorbuster deals, exploring all delivery options, setting up personalized deal alerts, and checking out early deals and holiday shopping experiences that will be available in the days leading up to the event. Prime members can rely on Amazon to make life easier with fast, free delivery on tens of millions of items, and choose the delivery option that best suits their needs during Prime Big Deal Days. Same-Day Delivery is currently available to customers in more than 90 U.S. metro areas, and customers can also select free delivery to a nearby Amazon Locker or Counter location, or choose a delivery day preference with Amazon Day.

Prime Big Deal Days is exclusive for Prime members, and non-members cannot access the deals. However, non-members can join Prime or start a free trial to access the deals. During the event, Amazon will offer discounts on items across various categories, including tech, gifts, seasonal decor, fashion, and more. The sale is likely to include some of the biggest discounts of the year on best-selling items from every shopping category on the site.