Private label refers to a product manufactured by one company but sold under the brand name of another company. Private label products are owned by a company and offered by that company alongside and competing with brands from other businesses. Private labeling allows retailers to offer exclusive products, differentiate themselves from competitors, and control pricing, branding, and marketing. Private label products can be similar to their competitors, but the exact manufacturing formula must be different. Private label products are usually manufactured by a third-party, but they can also be made in retailer-owned firms. Retailers control everything about the product, including the specs of the product, how it’s packaged, and everything else besides. Private labeling is an option open to both online and offline retailers, and it gives retailers control over production, pricing, and branding. Private labeling means the brand belongs to the company, unlike in arbitrage or wholesale, where products are resold from other brands. Private label products offer higher profit margins than reselling other brands’ products on Amazon.