A product is something sold to fulfill a customers desire or requirement, whether its tangible or intangible. It can be a physical item or a service). A product is typically created with the intent of being sold and consumed by someone else, whether that is an individual consumer or a business. A product should provide some sort of advantage to users and solve a market problem or address a customers need or desire. A product can be classified as tangible or intangible). Tangible products are actual physical objects that can be perceived by touch, such as a building, vehicle, gadget, or clothing. Intangible products are products that can only be perceived indirectly, such as an insurance policy or a service).

Examples of products include smartphones, coffee, certification classes, fitness apps, mortgages, mobile apps, and food delivery services. A product is the summation of all touchpoints that form the relationship between a company and the customer. It is important to consider how the components described above interact with each other. Creating a seamless experience requires bringing together product, marketing, sales, and support teams to optimize each step of the customers journey and create lasting joy.