Product hunting is the process of finding profitable products to sell on Amazon. It involves researching the market to identify products that are in high demand and have low competition, and analyzing data to determine which products will generate the most profit. Here are some key points to keep in mind about product hunting:

• Importance: Product hunting is the first and most important step in starting an e-commerce business on Amazon. It allows you to find winning products that will sell and bring you profit.

• Methods: There are several ways to do product research, including manual research and using automated tools. Automated tools can help you do product hunting more quickly and efficiently.

• Criteria: When doing product hunting, its important to consider factors such as demand, competition, sales value, profit rate, keyword search volume, reviews, and similar products. You should also consider the risk associated with selling the product, such as the cost of the product, the likelihood of returns, and the potential for the product to become outdated or obsolete.

• Tools: There are several tools available to make the product hunting process more efficient and effective. Some of the most useful tools include Amazon Best Sellers Rank, Jungle Scout, and Helium 10.

Overall, product hunting is a crucial step in starting a successful e-commerce business on Amazon. By doing thorough research and analysis, you can identify profitable products that will help you generate a good profit and build a successful business.