A product listing page (PLP) is a page on a website that presents a list of products based on a category or search query. PLPs are sections on your website that list products according to a category or based on applied filters in a search query. They lead to individualized product detail pages where users can see more information and add items to their cart. PLPs can also be referred to as category pages or category landing pages.

PLPs are important to the customer journey because they are often where traffic is funneled from online publications, advertisements, and social media. The information contained in product listing pages also impacts search engine rankings. PLPs cater to all kinds of shoppers, including goal-oriented shoppers who already know what they’re looking for and use PLPs to find the most relevant products based on their search query, real-time intent, and/or filters.

To create effective PLPs, brands and retailers need to include specific elements so that shoppers have an easy time browsing through the selection and finding relevant products. Those elements should include category name, breadcrumbs, PLP page name, product images, product name, product price, product rating, and product description.

PLPs are not only about navigation and UX. They do much more. With a well-optimized PLP, you’ll be able to boost your SEO, increase user engagement, and improve your conversion rate. PLPs are also used in Amazon, where they are referred to as Amazon product listings. An Amazon product listing is the product page for each of the items you sell on Amazon.

Product Listing Ads (PLAs) are ads that display more detailed information to users than standard text-based ads. They encourage users to click through to your website. The information in the ads comes from the data feed. You upload your data feed to Google and then create your campaign. Google then decides which of your products to display to a user based on the content of your feed.

In summary, a product listing page is a page on a website that presents a list of products based on a category or search query. It is an essential element of the customer journey, and it impacts search engine rankings. Effective PLPs should include specific elements, such as category name, breadcrumbs, PLP page name, product images, product name, product price, product rating, and product description. PLPs are also used in Amazon, and Product Listing Ads (PLAs) are ads that display more detailed information to users than standard text-based ads.