On LinkedIn, there are two main things that are promoted: jobs and posts. Heres a breakdown of what each one means:

Promoted Jobs

• Jobs that appear with a Promoted tag next to the job title on the LinkedIn job search results page are jobs that are relevant to you based on your profile.
• These jobs are posted directly by hiring companies on LinkedIn and are typically listed at the top of your job search results page.
• Promoted jobs reach on average 3X more qualified applicants than free job posts, appear in highly visible placements in job recommendations, and are shown at the top of search results.

Promoted Posts

• Promoted posts are paid advertisements that anyone with a LinkedIn profile, whether individuals, businesses, or recruiting agencies, can promote to reach a more targeted audience of specified demographics, industries, or job titles.
• Promoted posts are not the same as job postings, but rather are posts that are promoted to a larger pool of audience.
• Anyone can promote their profiles, posts, and goods to reach a more targeted audience.

In addition to promoting jobs and posts, LinkedIn also allows users to add a promotion to their profile when they move up at their job. This is a way to share your new job title with your network and keep your profile up to date.