Real estate marketing is a set of measures taken to find buyers or tenants for real property. It involves strategic planning, creative execution, and leveraging various channels to reach and engage the target audience. Real estate marketing comes in many forms, and great real estate agents and brokers will form a unique sales angle that will make their campaigns efficient in their local market. They will have a marketing strategy combining many different types of online and offline marketing channels. Some examples of online marketing channels include websites, Google Search, search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and social media marketing. Offline marketing channels include bandit signs, print advertisements, direct mail, billboards, and radio/TV ads. Real estate marketers are people or firms that help real estate enterprises develop their brand, create new connections, and increase exposure across multiple platforms. They possess expertise in various aspects of marketing, from social media management to videography, enabling them to address diverse marketing needs. Successful marketing for real estate implies implementing strategic and innovative ideas to gain an advantage over the competition, generate leads, and make it much easier to convert those leads into prospects (buyers or sellers).