Facebook Reels is a short-form video-sharing platform offered by Facebook, which allows users to create and share videos of up to 60 seconds in length, complete with music, audio, and artificial effects. Reels on Facebook are similar to Instagram Reels and TikTok, and they can be accessed through the Reels tab on the Facebook app.

Facebook Reels was first released in the United States in September 2021, following Indias TikTok ban, and was globally released in February 2022, after releases in 150 countries. Anyone can create a reel on Facebook, and it is highly marketed towards content creators and influencers as an additional way for them to engage and reach new audiences.

Facebook has also launched the Reels Play Bonus program, which rewards outstanding Reels creators with a $1B bonus dispersed over the course of 2021-2022, as a method to monetize and compensate creators for their content. Facebook began testing an ad monetization platform for Reels content in February 2022, giving users another way to make money off of their work.

In summary, Facebook Reels is a short-form video-sharing platform offered by Facebook, which allows users to create and share videos of up to 60 seconds in length, complete with music, audio, and artificial effects. It is similar to Instagram Reels and TikTok, and it can be accessed through the Reels tab on the Facebook app.