Retargeting advertising, also known as remarketing, is a form of online targeted advertising that targets consumers based on their previous internet behavior. It is a tool designed to help companies reach the 98% of users who don’t convert right away. Retargeting campaigns remind website visitors of products and services after they leave the website without buying. After visiting specific pages, it allows advertisers to retarget them and show relevant visual or text ads when they visit other websites. Retargeting campaigns could be done with the help of Google Ads, Facebook retargeting, LinkedIn Ads, and other retargeting advertising platforms.
Retargeting works by utilizing "cookies," small pieces of data stored by a web browser that remembers users who visited an ad or webpage. Marketing teams can then utilize this cookie data to serve ads to the users again to remind them of what they wanted to buy. By showing relevant, targeted ads to interested customers, advertisers increase brand awareness and often total conversions. Retargeting comes in many shapes and forms, including email, SMS, display ads, and social ads.
Retargeting is a powerful branding and conversion optimization tool that works best if its part of a larger digital strategy. It is a lot more cost-effective than other types of advertising and builds visibility for a brand, allowing advertisers to reach an audience that has already expressed interest in their products. Retargeting is precise, and advertisers can segment customers based on their traits or behavior, which allows them to create relevant ads to drive more purchases.
In summary, retargeting advertising is a form of online targeted advertising that targets consumers based on their previous internet behavior. It is a powerful tool that helps companies reach users who dont convert right away and increase brand awareness and total conversions. Retargeting works by utilizing cookies and comes in many shapes and forms, including email, SMS, display ads, and social ads. It is a cost-effective way to build visibility for a brand and create relevant ads to drive more purchases.
