Rhetorical analysis is the process of examining the symbolic artifacts of discourse, such as words, phrases, images, gestures, performances, texts, and films, that people use to communicate. It involves analyzing how the individual rhetorical and communicative elements work within the context of the artifact. A rhetorical analysis considers all elements of the rhetorical situation, including the audience, purpose, medium, and context, within which a communication was generated and delivered in order to make an argument about that communication. The goal of a rhetorical analysis is to explain what is happening in the text, why the author might have chosen to use a particular move or set of rhetorical moves, and how those choices might affect the audience. A strong rhetorical analysis will not only describe and analyze the text but will also evaluate it, representing your argument. To write a rhetorical analysis, you need to break down the rhetorical situation and analyze the authors rhetorical strategies.