Rickrolling is an internet prank that involves tricking someone into clicking on a hyperlink that leads to the music video for Rick Astleys 1987 hit song "Never Gonna Give You Up". The prank started around 2007 on online bulletin boards like 4chan and Reddit, where users would post misleading links that would redirect to the music video. The term "rickrolling" comes from the combination of Rick Astleys name and the act of "rolling" someone, or tricking them.

The prank became popular and spread quickly, with people using it in various ways, such as sending it in emails, posting it on social media, or even using it to interrupt live events. The prank is often seen as harmless and humorous, and has become a cultural phenomenon.

Rickrolling has had a significant impact on Rick Astley himself, who had retired from music before the prank became popular. He was initially confused by the prank, but later found it to be funny and even agreed to help "rickroll" the Macys Thanksgiving Day Parade.