RPM stands for Revenue Per Mille, which is a metric that represents how much money a YouTuber has earned per 1,000 video views. RPM is based on several revenue sources, including ads, channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers. It is important to note that RPM is calculated after YouTubes revenue share, which is 45% of ad revenue and 30% of fan-funding revenue. RPM is different from CPM (Cost Per Mille), which focuses solely on ad revenue. While CPM shows what advertisers are paying, RPM estimates what a creator would earn after YouTube takes its cut.

Creators can check their RPM on YouTubes channel analytics. A good RPM for YouTube is $2 or more. To increase RPM, creators can turn on monetization on all videos, turn on all ad formats, turn on ads at eligible positions (e.g., midrolls), and turn on AltMon features (e.g., memberships, Super Chat) to diversify revenue streams. Engagement is also key to increasing RPM, as more likes and shares can lead to more views and a higher RPM.

In summary, RPM is a metric that represents how much money a YouTuber has earned per 1,000 video views, based on several revenue sources, including ads, channel memberships, and Super Chat. It is different from CPM, which focuses solely on ad revenue. Creators can check their RPM on YouTubes channel analytics and increase it by turning on monetization on all videos, turning on all ad formats, and engaging with their audience.