Rumble is an online video platform, web hosting, and cloud services business headquartered in Toronto, Ontario, with its U.S. headquarters in Longboat Key, Florida). It was founded in October 2013 by Chris Pavlovski, a Canadian technology entrepreneur, as an alternative to YouTube for independent content creators). Rumble is one of several alternative social media platforms that have created small but generally satisfied communities of news consumers in recent years. Here are some key facts about Rumble:

• Rumble is an online video-sharing platform that allows users to upload and share videos).
• Rumble has been described as "alt-tech" and is popular among American right and far-right users).
• Rumble claims to be "immune to cancel culture" and opposes censorship.
• Rumble has been criticized for allowing misinformation and conspiracy theories to thrive on its platform.
• Rumble has strict moderation policies banning the incitement of violence, illegal content, racism, antisemitism, promoting terrorist groups (designated by US and Canadian governments), and violating copyright, as well as many other restrictions.
• Rumble is free to use but in 2021 it acquired Locals, a platform that allows users on Rumble to buy subscriptions to access exclusive content in creator communities.

In summary, Rumble is an online video-sharing platform that has gained popularity among American right and far-right users. It has been described as "alt-tech" and claims to be "immune to cancel culture." While Rumble opposes censorship, it has been criticized for allowing misinformation and conspiracy theories to thrive on its platform.