RuPay is an Indian multinational financial services and Payment Service System, conceived and launched by the National Payments Corporation of India (NPCI) in 2014. It is a domestic, open, and multilateral system of payments that facilitates electronic payment at all Indian banks and financial institutions. NPCI maintains ties with Discover Financial and JCB to enable the RuPay Card scheme to gain international acceptance. RuPay was conceived as an alternative to Mastercard and Visa, while consolidating and integrating various payment systems in India. RuPay offers various types of cards, including credit cards, debit cards, and international cards, with wide acceptance at ATMs, POS devices, and e-commerce websites across India. RuPay Contactless is a contactless payment technology feature that allows cardholders to wave their card in front of contactless payment terminals without the need to physically swipe or insert the card into a point-of-sale device. RuPay E-com is the payment gateway that facilitates online transactions by RuPay cardholders. It supports one-click payments, Seamless APIs, and Connected Checkout, and also offers additional payment options such as subscription payments, EMI, online credit card bill payments, and balance transfers. RuPay cards offer various benefits such as reward points, complimentary access to domestic and international lounges, personal accident insurance coverage, and lost card insurance coverage.