A sales letter is a written form of communication that is designed to persuade the reader to purchase a particular product or service. It is a type of direct mail that is typically used for products or services that are considered a medium or high value purchase. The goal of a sales letter is to convince the reader to take a specific action, such as making a purchase, visiting a website, or signing up for a newsletter.

Sales letters are often the last stage of the sales process before the customer places an order, and are designed to ensure that the prospect is committed to becoming a customer. They are used to reach out to sales leads with any information that could persuade them to make a purchase. Since the advent of the internet, the sales letter has become an integral part of internet marketing, and typically takes the form of an email or webpage.

A sales letter is split into several key sections, including a personal touch, information about the product or service being sold, its benefits and features, and any special offers or discounts that are available. The best sales letters are succinct and easy to read, and are designed to arouse interest, sound convincing, create a desire, and encourage the reader to take action.

Some typical topics for sales letters include introducing yourself to a lead who has filled out a web form, announcing a new product or service, and offering special deals or discounts. The more deliberate you are when writing sales letters, the more conversions you’ll get as a result.