Salesforce Customer 360 is a suite of tools and capabilities offered by Salesforce that allows businesses to connect and centralize customer data from various departments such as marketing, sales, and service. It provides a comprehensive view of the customer, helping businesses make more informed decisions and improve customer engagement. Customer 360 is an integrated CRM platform that connects departments and customer data, giving everyone a single, shared view of customers. It goes beyond the capabilities of a traditional customer data platform (CDP) and extends the practices of customer relationship management (CRM) with consumer-scale data management and activation. Key features of Customer 360 include data integration, scalability, usability, and unification. With Customer 360, customer data from every step of their journey is captured in one place, enabling teams to work together to deliver personalized experiences and trusted relationships with customers. The platform allows businesses to track customer interactions, transactions, and engagement with marketing campaigns, which can help identify patterns and trends in customer behavior. Customer 360 can be tailored to suit specific business needs, with apps dedicated to different business functions and industries. Adding more than one app to the Customer 360 solution has measurable benefits, including improved time to ROI, efficiency, productivity, and meeting or exceeding ROI expectations.