Scheels is an American privately held, employee-owned, and operated sporting goods and entertainment chain store headquartered in Fargo, North Dakota. It began as a hardware and general merchandise store in Sabin, Minnesota, in 1902, and now operates thirty-two store locations in fifteen U.S. states. Scheels stores include attractions such as aquariums, arcade games, and a famous Ferris wheel. They carry gear for hunting, fishing, sports, and more. Scheels is dedicated to offering customers the best retail experience. Their slogan is "Gear. Passion. Sports.".