Scientific communication is the practice of conveying scientific information, methodologies, and research results to non-expert audiences in an accessible, understandable, and useful way. It is a broad field that encompasses a variety of sub-fields in the technical, medical, and environmental spaces, among others. The goals of scientific communication include informing non-experts about scientific findings, raising public awareness of science, increasing enjoyment and interest in science, technology, and engineering, and informing public understanding or opinion of scientific endeavors. Science communication professionals leverage their understanding of complex scientific topics, along with strategic communication and storytelling principles, to craft compelling and informative content about science and related disciplines.
Masters degree programs in scientific communication introduce students to foundational and advanced theories, concepts, and research methodologies relevant to effective science communication. Students gain an understanding of strategic writing and content creation practices across different mediums (e.g. print, online, social media) and learn how to use those mediums to target audiences with specific scientific information.
Science communication also exists as an interdisciplinary field of social science research on topics such as misinformation, public opinion of emerging technologies, and the politicization and polarization of science. The job of science communicators is to instill science within narratives relatable to non-scientists.
Science communication takes many forms, from written articles in newspapers, magazines, and blogs to standing in front of a non-expert audience to give a lecture or leading an interactive science workshop for children. STEM Communicators are people who communicate STEM subjects to non-experts as part of their job, and they are involved in informal science communication activities and hands-on education projects in the UK.