A Sales Development Representative (SDR) is a sales representative responsible for outreach, prospecting, and qualifying leads. The goal of an SDR is to generate qualified leads so that other sales team members can close sales and ultimately shorten the sales cycle. SDRs typically interact with potential customers through various channels such as social media, email, and phone outreach. They are responsible for identifying and screening out individuals who do not have any interest in purchasing a product and eliminating them from the pipeline to avoid wasting future resources. SDRs are usually entry-level roles, and they can go on to fill such roles as senior sales development representatives, account managers, sales representatives, and sales managers.

Here are some of the skills that every SDR should possess:

• Prospecting skills
• Active listening
• Product knowledge
• Multitasking
• Curiosity and eagerness to learn
• Building genuine relationships with prospects
• Effective communication skills
• Time management skills

In summary, an SDR is a sales representative responsible for outreach, prospecting, and qualifying leads. They help the sales team by generating qualified leads and identifying individuals who are not a good fit for moving forward in the sales process. SDRs possess various skills such as prospecting, active listening, and product knowledge, among others, to be successful in their role.