SEMA stands for Specialty Equipment Market Association, which is a trade organization representing the $44.6 billion automotive aftermarket industry. SEMA offers its 7,500+ member companies a variety of business tools and resources to help their business succeed and prosper. The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products, and connect with industry buyers from all over the world. The SEMA Show includes education seminars that focus on business strategies and techniques such as online marketing, customer service, product training, and new vehicle technology. The show also features and attractions that highlight industry trends, including live drifting demonstrations, hands-on workshops, and more. The SEMA Show is a trade-only event and not open to the general public.