An SEO business is a company that specializes in search engine optimization, which is the process of improving a websites online visibility and performance through various techniques. SEO is a digital service employed by business owners to improve visibility, drive traffic, boost sales, convert website clicks to customers, and increase business revenue. SEO companies help businesses improve their online presence and performance through search engine optimization. The services offered by SEO companies include keyword research, content creation, backlink building, local SEO, mobile SEO, technical SEO, and more. The main objective of SEO is to bring in more money for the business owner by targeting search engines, mostly Google, to help business owners gain needed attention and attract their target audience faster than without SEO.