SEO and PPC are two different approaches to search engine marketing (SEM) that can be used to drive traffic to a website. Here are the key differences between SEO and PPC:

SEO (Search Engine Optimization)

• SEO is the process of improving the quality and relevance of the content on a website to rank higher on the non-paid search results.
• SEO is a long-term strategy that requires time and effort to build up a websites authority and visibility on search engines.
• SEO is a cost-effective way to drive traffic to a website, as it does not require paying for clicks.
• SEO is best suited for businesses that want to generate organic traffic and have the time and resources to invest in building up their websites authority.

PPC (Pay-Per-Click)

• PPC is a form of online advertising where advertisers pay a fee each time someone clicks on their ad.
• PPC ads are laser-targeted by demographics and keywords to get in front of the right people at the right time.
• PPC ads show in highly prominent positions on the search results and can quickly generate traffic to a website.
• PPC requires a budget to begin a campaign and can be expensive if not managed properly.
• PPC is best suited for businesses that want to generate traffic quickly and have the budget to invest in paid advertising.

In summary, SEO and PPC are both legitimate sources of traffic and can be used together as part of a larger marketing plan. The choice between SEO and PPC ultimately depends on a businesss goals, resources, and target audience.