SEPHORiA is Sephoras biggest beauty event of the year, which is held annually. It is a place where beauty enthusiasts can meet their favorite beauty icons, learn about the newest products, enjoy immersive beauty experiences, and more. The event features interactive beauty experiences, product debuts, celebrity appearances, makeup tutorials, and much more. In the past, it was an in-person, ticketed event, and in 2021 and 2022, it was a free virtual experience. However, in 2023, it is both an in-person and virtual event. The in-person event will take place in New York City, and the virtual event will be open globally. Attendees can explore different rooms with over 50 unique experiences and photo ops, attend master classes with their favorite brands and founders, and take home incredible swag. All in-person attendees will receive a specially curated swag bag filled with full-sized beauty products, with associated values based on ticket tier. The event is open to beauty enthusiasts, makeup artists, skincare aficionados, and anyone intrigued by the latest beauty trends and products.