A sip and paint party is an experience-based event where attendees are guided by professional artists to create a pre-selected work of art while they drink wine or other beverages. The paint and sip industry has steadily increased in popularity since 2012, and most paint and sip studios are franchises. The typical paint and sip business offers group painting classes that last for 2-3 hours, and customers are encouraged to bring their own beverages or purchase them if the studio has a liquor license. These classes are heavily marketed to women as a "girls night out" experience.

During a sip and paint party, attendees are provided with all the necessary painting supplies, including canvases, brushes, and paint, and an instructor leads the group through the process of creating a painting step-by-step, from start to finish. The instructor usually demonstrates techniques and provides guidance throughout the class to ensure that everyone can complete the painting. Attendees are encouraged to snack while painting, and most groups show up with some munchies. Many paint and sip studios are designed to be relaxed and informal, and attendees can bring their own snacks and drinks.

Sip and paint parties are wonderful activities for spending some quality time with family and friends, but they are also a fantastic way to give yourself a break from everyday stress. These events are not art classes, and no one is allowed to judge anybody, and no grades are given out. The focus is on having fun, relaxing, and exploring your creative side.