SMM stands for Social Media Marketing, which is the use of social media platforms and websites to promote a product or service. SMM is a form of digital marketing that uses social media apps as a marketing tool to connect with customers, build brands, increase sales, and drive website traffic. Social media platforms enable brands to interact with customers, measure the frequency of which customers are discussing their brand, and judge how effective their SMM strategies are. SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage. SMM is also a great way to inform customers about special offers, interact with the target audience, and get feedback from customers. However, SMM can be a time-consuming process, and it takes the right person or team to run an effective SMM program.