SMM stands for social media marketing, which is a form of digital marketing that uses social media platforms to promote a brand, increase sales, and drive website traffic. SMM involves creating business pages on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to connect with the target audience and share relevant content. SMM can help businesses to reach new customers, increase brand awareness, and build relationships with their audience.

Some key features of SMM include:

• Consistency: Posting relevant content consistently is key to an effective SMM program.
• Time-consuming: SMM can be a time-consuming process, as marketing teams need to constantly fill the calendar with new content and respond to inquiries.
• Qualified resources: It takes the right person or team to run a social media marketing program, and skilled and seasoned social media marketers are key.
• Long-term investment: SMM is a long-term investment, and the success of an SMM program isnt determined by one piece of content, but rather several over long periods of time.
• Brand reputation: SMM can open a brand for public scrutiny, and brand reputation is vulnerable.

Overall, SMM is an effective way for businesses to interact with their audience, increase brand visibility, and drive more traffic to their website.