SMO stands for Social Media Optimization, which is a digital marketing strategy that involves using social media platforms to manage and enhance an organizations message and online presence. SMO is the purposeful creation, development, and optimization of a social media marketing plan to communicate with the target demographic. The goal of SMO is to increase the visibility and reach of a brands content, resulting in greater engagement, clicks, traffic, and so on. SMO allows social media marketing initiatives to operate better by improving content, similar to how SEO supports higher search engine rankings. SMO can also implement online reputation management (ORM) to ensure that negative reviews are not the first link to show in a search engine. When done correctly, SMO ensures that a brands messaging is consistent across all networks, enhances its sites search results, attracts traffic from social sites and organic search, and raises awareness of the brand and the company.