Taif is famous for its cool mountain climate, fragrant roses, and rich history. It is popularly known as the "City of Roses" and the "Summer Capital of Saudi Arabia." The city is renowned for its rose gardens, where the famous Taif roses are cultivated, and it hosts an annual Rose Festival that attracts many visitors. Taif's heritage includes historical sites like Shubra Palace and the ancient Souq Okaz market. Additionally, the city offers beautiful mountainous landscapes ideal for hiking and outdoor adventures like paragliding. Taif also plays an important role in the agricultural production of grapes, pomegranates, figs, and honey in Saudi Arabia.