A target audience is a specific group of people who are most likely to be interested in a product or service and therefore, the group of people who should see the marketing campaigns for that product or service. It is a group of consumers characterized by behavior and specific demographics, such as age, gender, income, location, interests, or a myriad of other factors. Defining a target audience is a crucial step in the marketing strategy of a business, and it is a process of market segmentation. A target audience is formed from the same factors as a target market, but it is more specific and is susceptible to influence from other factors.

It is important to distinguish between a target market and a target audience. A target market is the set of consumers that a company plans to sell to or reach with marketing activities, while a target audience is the group or segment within that target market that is being served advertisements. A target market is a broader group of people who may be interested in a product or service, while a target audience is a more specific subset of that group.

To find a target audience, businesses must spend time analyzing the data they receive from consumer engagements, evaluating current buyers and purchase trends, and optimizing their marketing strategies. By understanding the customer and how they make purchase decisions, businesses can target a specific audience that will relate most to their companys message and products. Analyzing competitors and gathering insights about current customers are also effective ways to find a target audience.