Tata Neu is a multi-purpose super-app developed by the Tata Group, launched in India on April 7, 2022. It is the countrys first super-app and offers a highly personalized shopping experience, integrating the Tata group’s most trusted brands into a single app. The app covers categories ranging from electronics and groceries to travel and more, offering exclusive privileges and benefits across categories. Some of the key features of Tata Neu include:

• NeuCoins: These are rewards that customers earn when transacting on the Tata Neu app, website, or at any brand stores or hotels. They can then redeem these NeuCoins when making future purchases. 1 NeuCoin is worth ₹1, and there are no limits to how many one can earn or use.

• NeuPass: This is an upcoming exclusive membership service by Tata Neu that confers upon its subscribers several unique privileges with Tata brands. It entitles members to a minimum of 5% additional NeuCoins every time they shop on the app, in addition to other benefits that will be revealed soon.

• Financial and Payment Services: Tata Neu offers a host of financial services that can help customers manage and plan their finances. With Tata Neu, customers can pay their bills, earn rewards on all credit card spends, get instant access to funds like personal loans and credit lines, and protect their purchases.

Tata Neu has received mixed reviews since its launch, with some users complaining about various issues such as constant glitches and slow response time leading to a reduction in customer usage. Despite this, the app had nearly 11 million downloads by May 2022.