Temu is an online marketplace operated by the Chinese e-commerce company PDD Holdings Inc. that offers heavily discounted goods, which are mostly shipped to consumers directly from China). The platform allows China-based vendors to sell and ship directly to customers without having to rely on intermediate distributors in the destination country, thus increasing affordability for any buyers). Temu offers a wide range of products, including car accessories, clothing, electronics, outdoor furniture, power tools, baby clothes, and more. While some users have praised Temu for its low prices and variety of products, others have raised concerns about the legitimacy of the platform, including complaints about items never arriving or taking weeks or even months to arrive, as well as potential ethical issues related to forced labor. Despite these concerns, Temu has become one of the most downloaded new apps in America and has been featured in online advertising campaigns on Facebook and Instagram).