The Big3 is a professional 3-on-3 basketball league founded in 2017 by hip-hop musician and actor Ice Cube and entertainment executive Jeff Kwatinetz. It features 12 teams composed mainly of former NBA and international players. The league plays a unique variant of 3-on-3 basketball called FIREBALL3, which includes some rule differences from traditional 3-on-3 basketball, such as games played to 50 points with a must-win-by-2 rule and special 4-point shots. The Big3 season takes place during the NBA offseason and has gained popularity for providing a platform for aging players to continue competing at a high level while entertaining fans with a fast-paced, physical style of play. The league also features notable coaches and players from basketball history and is broadcast on CBS and Paramount+.