Digital marketing is a component of marketing that uses the internet and online-based digital technologies to promote products and services. It involves marketing to consumers through digital channels, including websites, mobile devices, and social media platforms. Digital marketing uses the same principles as traditional offline marketing but in a digital space. It relies on consumer data to find a business’s target audience and deliver the most relevant messaging possible. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as social media, web, mobile, and scannable surface. There are multiple digital marketing channels available, including search engines, websites, social media, mobile apps, text messaging, and web-based advertising. The eight types of digital marketing include content marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, pay-per-click advertising (PPC), affiliate marketing, email marketing, and mobile marketing. Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy.