Flo is a health app that provides menstruation tracking, cycle prediction, and information regarding preparation for conception, pregnancy, early motherhood, and menopause). It is available on iOS and Android and has over 200 million downloads worldwide and 48 million monthly active users as of September 2022). Flo was co-founded in 2015 by Dmitry and Yuri Gurski, in Belarus, and was initially created as a period and ovulation tracking application, but later developed into a health partner for millions of women). The application covers all phases of the reproductive cycle, including the start of menstruation (teens), cycle tracking, preparation for conception, pregnancy, early motherhood, menopause, and uses artificial intelligence for accurate cycle predictions).
Flo provides all-in-one tracking for period start date and length, fertile window, peak ovulation days, PMS symptoms, flow intensity, birth control, and much more. It also allows users to link their account with their partner so he can see cycle or pregnancy updates. Flo’s pregnancy mode gives users access to beautiful images to follow their baby’s growth weekly, calculate their due date, set a countdown, and learn the essentials of newborn care. The app also provides health reports and an assistant, and its team of 100+ doctors and health experts create evidence-based medical articles, tips, and recommendations designed to improve users health.
Flo has partnered with Cloudflare, the same company that Apple worked with for the iCloud Private Relay, to integrate an Oblivious HTTP system, App Relay Gateway, which ensures that no single party processing user data for Anonymous Mode accounts has complete information on both who the user is and what they). In September 2022, as a response to Roe v. Wade being overturned, Flo released a feature called “Anonymous Mode”. This mode allows users to access the app without any personal data and technical identifiers, marking Flo as the first female health app to take this level of privacy and security).
In summary, Flo is a comprehensive health app that provides menstruation tracking, cycle prediction, and information regarding preparation for conception, pregnancy, early motherhood, and menopause. It has over 200 million downloads worldwide and 48 million monthly active users as of September 2022 and is available on iOS and Android.
