Modern marketing is a broad concept that refers to various approaches or philosophies utilized to promote a product or service. It is a holistic, agile, data-driven methodology that connects brands with their ideal customers to drive targeted business results. The modern concept of marketing is customer-oriented, and it focuses on meeting the customers needs and wants to achieve maximum customer satisfaction. The following are the key features of modern marketing:

• Knowing the target consumer: Modern marketing emphasizes knowing who the target consumer is. It involves finding out what the consumer wants and needs and making the goods as per their needs.

• Creating products that meet the needs of the target consumer: Modern marketing focuses on creating products that meet the needs of the target consumer. It is used to improve brand visibility and make marketing strategies more effective and quantifiable.

• Leading the competition in customer satisfaction: Modern marketing aims to lead the competition in customer satisfaction. It is designed to offer businesses the right touchpoints with the customers.

• Making sure a business’ efforts make a profit for the organization: Modern marketing aims to make sure that a businesss efforts make a profit for the organization. It is a data-driven methodology that connects brands with their ideal customers to drive targeted business results.

• Focusing on relationships with people and on consumers: Modern marketing focuses on relationships with people and on consumers. It is used to establish, build, and strengthen relationships between a brand and its target audience with the human touch blended with technology.

• Being ethical and environmentally friendly: Modern marketing practices are ethical and environmentally friendly. They address the genuine needs of the customer and foster the long-term growth of the business.

In summary, the modern concept of marketing is customer-oriented, and it focuses on meeting the customers needs and wants to achieve maximum customer satisfaction. It involves knowing the target consumer, creating products that meet their needs, leading the competition in customer satisfaction, making sure a businesss efforts make a profit, focusing on relationships with people and on consumers, and being ethical and environmentally friendly.