The new repost button on Instagram is a built-in feature introduced in 2025 that allows users to easily share public Reels and feed posts directly to their own profile feed. This reposted content remains visible on the user's profile (unlike Story shares which disappear after 24 hours) and is credited to the original creator. It works similarly to TikTok's repost tool or Twitter's retweet function. Key details about Instagram's repost button:

• You can repost public Reels and posts from other users directly to your profile feed using the repost button, which looks like two arrows forming a circle.
• Reposts appear in a dedicated repost tab on your profile, located between your Reels and Tagged photos tabs.
• You can add your own comment to a repost, which will appear as a floating overlay on the reposted post in your followers' feeds.
• If you change your mind, you can undo or delete a repost from your profile.
• Reposts are always attributed to the original content creator and help amplify their reach.
• The repost button is available only for content from public accounts.
• The feature eliminates the need for third-party apps or screenshots for resharing content.

This update changes how content is shared on Instagram by enabling users to curate their feeds with favorite posts from others and providing a way to highlight content beyond ephemeral Stories.

Would you like a step-by-step guide on how to use the repost button?