The purpose of SEO (Search Engine Optimization) is to improve a website's visibility and ranking on search engine results pages (SERPs) so that it attracts more relevant and qualified traffic. SEO helps search engines understand the content of a website and connect it with users searching for related information, products, or services. By optimizing content quality, relevance, and technical aspects, SEO increases the likelihood that a site will be listed prominently in search results, thereby driving more organic traffic and potential customers to the site

. Key goals of SEO include:

• Enhancing the quality and relevance of website content to meet user search intent.
• Increasing the quantity of targeted visitors from search engines.
• Boosting online presence to generate more leads, sales, and revenue.
• Making a site more appealing to search engines through best practices like keyword targeting, technical optimization, and user-friendly design

Ultimately, SEO supports business growth by helping websites be found by the right audience at the right time, improving usability and credibility, and driving meaningful engagement from search engine users