The starting point of strategic intent is Vision. Vision provides the long-term, aspirational direction and purpose for an organization, serving as the foundation for setting objectives, goals, mission, and strategy. It articulates where the organization wants to be in the future and guides the formulation of strategic intent to achieve competitive advantage and organizational goals

. In summary:

• Vision defines the desired future position of the organization.
• It is the first step in the strategic intent process.
• Strategic intent then cascades down to mission, business definition, business model, and finally specific goals and objectives.
• This vision-driven approach ensures alignment and focus on long-term success and change initiatives

Thus, strategic intent begins with a clear and compelling vision that outlines the organization's purpose and aspirations for the future.