The TikTok Creator Marketplace (TCM) is a platform for brand and creator collaborations on TikTok. It was launched in 2019 and is a place for creators to sell their content and collaborate with brands. The TCM is built to connect creators with brands, and with a better understanding of the creators audience, brands can create more effective campaigns. Signing up to the Creator Marketplace can give businesses access to a global community of TikTok creators, with over 8 million active creators.

The TCM offers an easy way for creators of all levels of experience to sell their videos and gain exposure. Brands can partner with creators on both paid and reward-based campaigns. Through enrolling in the Creator Marketplace, brands gain access to a diverse array of TikTok creators who can create content for their products or services. Once a brand creates an account, it can view the Creator Marketplace homepage and sift through creators by region, topic, number of followers, number of views, reach, or even audience region.

In September 2021, TikTok launched an API for its Creator Marketplace, which provides brands with access to TikTok’s first-party data. This data includes information on creator stats, video performance, and audience insights. With access to creators’ first-party data through the TCM/TikTok API, TCM takes out most of the guesswork, creating an accountable and reliable flow for both the creator and the brand.

Joining the TikTok Creator Marketplace is a great way to connect and work with some of the best creators to get your brand in front of TikToks massive audience. The platform is easy to use and provides access to valuable data that can help businesses make informed decisions about their collaborations. The TikTok Creator Marketplace is free for any TikTok business account.